#Bin Your Butt
About 4.5 trillion cigarettes are discarded each year worldwide, making them the most littered item on Earth. Most cigarettes have filters made of cellulose acetate, a type of plastic, and absorbed within these are thousands of harmful chemicals including arsenic, benzene, hydrogen cyanide, PAHs, pyridine and heavy metals, all toxic to both animals and plants.
A new campaign titled “Bin Your Butt” will encourage smokers to rethink how they dispose of their cigarette butts in an effort to decrease cigarette butt litter throughout Cyprus.
To tackle cigarette pollution, we will be installing Ballot Bins throughout the island. Each customizable Bin displays a question with a choice of two answers. Smokers vote by putting their cigarette butt in the slot below their preferred answer. The litter stacks up behind the clear glass front in two columns, showing which answer is more popular. Ballot Bins are already used in several European countries and proven to reduce cigarette butt litter by 46%.
The questions can be funny, topical, provocative – whatever works for the intended audience. Smokers find the Bins more engaging than conventional ashtrays and are more likely to walk the extra 5 steps in order to cast their “vote”.
In addition to the bins, we aim to enhance the campaign by installing eye-catching and thought-provoking anti-littering signs and encouraging people to live a tobacco-free life.