#Bin Your Butt
Every year, approximately 4.5 trillion cigarettes are discarded globally, making them the most commonly littered item on our planet. It is disheartening to note that the majority of cigarettes contain filters made of cellulose acetate, a form of plastic. Embedded within these filters are thousands of harmful chemicals, such as arsenic, benzene, hydrogen cyanide, PAHs, pyridine, and heavy metals. The toxicity of these substances poses a significant threat to both animals and plants, contributing to environmental pollution and damage.
Introducing the Bin Your Butt campaign, aimed at encouraging smokers to rethink how they dispose of their cigarette butts in an effort to decrease cigarette butt litter throughout Cyprus.
To facilitate proper disposal and engage smokers in the process, we have implemented a convenient and interactive solution: customizable Ballot Bins placed in public areas. These innovative bins displays a fun question with two possible answers. Smokers are encouraged to “vote” by disposing of their cigarette butt in the slot corresponding to their preferred answer. The clear glass front of the bin showcases which answer is most popular.
The questions presented on the Ballot Bins can range from humorous to thought-provoking, tailored to resonate with the intended audience. By offering a more engaging alternative to conventional ashtrays, smokers are more inclined to take the extra few steps to cast their “vote” and properly dispose of their cigarette butts. This approach not only fosters responsible behavior but also adds an element of enjoyment to the process.
WE DO NOT PROMOTE SMOKING, BUT WE DO PROMOTE KEEPING OUR ISLAND BEAUTIFUL
In conjunction with the installation of the bins, we are taking steps to further enhance the campaign’s impact. We plan to deploy eye-catching and thought-provoking anti-littering signs that serve as visual reminders to discourage littering behaviors. These signs will effectively communicate the importance of maintaining a clean environment and inspire individuals to adopt a tobacco-free lifestyle.
By combining the presence of the bins with these compelling signage elements, we strive to create a comprehensive campaign that not only promotes responsible disposal of cigarette butts but also encourages a broader shift towards cleaner and healthier habits. Together, these efforts will contribute to a more sustainable and litter-free community for everyone to enjoy.
To expand the reach and impact of our campaign, we are actively seeking corporate sponsorships and donations. These contributions will enable us to install additional Ballot Bins, develop engaging educational materials, and effectively promote our initiative. By joining forces, we can collaboratively create a cleaner, healthier, and visually captivating Cyprus, where the issue of cigarette butt litter becomes a thing of the past.
We invite you to be part of this vital campaign, which not only aims to protect our environment but also encourages the adoption of a tobacco-free lifestyle. Together, we can preserve the beauty of our beloved island and inspire positive change. Contact us today to discover how you can play a significant role in making a difference.