The stunning island of Cyprus and its once pristine Mediterranean waters are facing unnecessary pollution caused by human waste, particularly plastic. Once in the sea, plastic breaks down into irretrievable microplastic particles. Among the culprits are single-use plastic bottles, contributing to this pressing issue. It is essential to address the problem of plastic pollution at its source by reducing consumption.
That’s why we are proud to introduce Refill Cyprus, a behavior change campaign designed to empower individuals to combat plastic pollution. Our mission is to make it easier for people to reuse and refill their bottles with essential everyday items, ranging from filtered drinking water to body care and cleaning products.
We are living in an age where one million plastic bottles are used every minute all around the globe – and this number is only rising. Unfortunately, the availability of “refill and reuse” alternatives has been severely limited—until now.
We initiated the campaign by increasing access to free water through the installation of water refill stations in heavily frequented public areas from both locals and tourists, beginning with coastal walking paths.
These innovative water stations dispense free and filtered drinking water activated by a touch-free sensor.
Through Refill Cyprus, we aim to:
- Raise awareness about the detrimental effects of plastic pollution on our environment.
- Encourage a shift towards reusable and refillable alternatives to single-use plastic bottles.
- Provide convenient access to filtered drinking water and other essential products in refillable containers.
By promoting a culture of reuse and reducing reliance on single-use plastics, we can make a significant impact on the health of our environment and the preservation of Cyprus’ natural beauty.
Embrace the change. Refill and Reuse.